Curver is a world-wide manufacturer of consumer products for the home and garden. SMART is Curver’s frst-ever fully recycable, eco-friendly line of food keepers. We took on the project of creating a new planet-friendly visual language for this entire innovative and sustainable Eco-line.
By utilizing environmentally relevant color schemes and naturistic visuals, we were able to transform plastic’s perception from a polluting product, to a sustainable and planet-friendly one. Shop-goers would now be able to pick us out from the sea of food keepers as the one sustaintable option.
We led this project from A to Z. We covered all platforms including printables, package design, digital and physical point of sale assets, and social media brand campaigns of the brand.
